Persona
Seeing your world.
Everything you're about to put out, laid out where you can actually look at it — every brand, every platform, in one native app for Mac and iPhone.
Requires macOS 26.2 or later · Supports Apple silicon and Intel Macs · your library stays yours
Posting shouldn't be the hard part.
You make the work. Then you spend hours moving it around — six tabs, five formats, captions rewritten in the upload screen, files bounced for being too big. A social media manager would fix this, if you had one. That's the job we built Persona to take.
One global view
One view of every you.
Library, Schedule, every brand, every platform — one calendar that reads the way you think: what's going out, where, and as who. Plan the month on a Sunday. Show up all week.
- The ACME content cards arrive from depth and settle into the real Persona Library.
- The assembled Library passes forward as the populated August Month schedule comes into view.
- A real post detail comes forward, followed by its Export sheet with every selected platform.
AI that knows your voice
Your voice, kept in voice.
Persona drafts captions, scripts, and hashtags from your brand's Creative Profile — the voice, audience, and guardrails you set. So the first draft already sounds like you, not like everyone's assistant. And it works inside a library you own: your context stays yours.
Effortless media
Never see “file too big” again.
Drop in the finished cut. Persona resizes and reformats it for every platform you're posting to — the right ratio, the right size, ready to go, without ever opening an export dialog.
Many brands, one desk
Many brands. One quiet desk.
Your studio is one persona. Your personal account is another. The side project has a face of its own. Persona treats every brand as a first-class identity — its own voice, its own handles, its own Creative Profile — and switching between them is one click, never a re-login.
Your library
Your library is a folder.
Not a database on our servers — a folder on your Mac, with your posts and media as plain files inside it. Open it in Finder. Back it up however you like. Work on a plane. If Persona disappeared tomorrow, your library wouldn't.
- Works fully offline
- Syncs through your own iCloud — not our cloud
- No lock-in. Files stay files.
The beta
Currently in a small beta.
We built Persona to run our own brands — it plans every post we publish. We're letting people in slowly, on purpose. Tell us what you make, and we'll send an invite when a seat opens.